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Author Topic: EBU, European Athletics renew worldwide rights agreement  (Read 10 times)
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« on: August 13, 2018, 07:11:26 AM »

EBU, European Athletics renew worldwide rights agreement
Joseph O'Halloran
| 12 August 2018

In the latest act of a partnership that began in 1981, the European Broadcast Union and European Athletics have inked a new long-term of their worldwide media rights contract through to the end of 2027.

The new deal covers the worldwide television and radio rights for European Athletics’ major events from 2020 to 2023 and from 2024 to 2027 and includes the Paris 2020 European Athletics Championships, and the subsequent flagship championships of European Athletics in 2022, 2024 and 2026. The 2022 and 2026 European Athletics Championships will be part of a multi-sport championships.

Other events included in the agreement are the European Athletics Indoor Championships, including the 2021 edition in Torun, Poland, the biennial European Athletics Team Championships (Super League and 1st League), the annual European Cross Country Championships, as well as the European Athletics U23, U20 and U18 Championships (U18 Championships in Rieti, Italy, in 2020).

The renewal also sees services provided from Eurovision Media Services (EMS), the business arm of the EBU. EMS, through its production subsidiary Eurovision Production Coordination (EPC), will act as a host broadcaster for key events, including the European Athletics Championships from Paris 2020 through to 2026. The events will be distributed to rights-holding broadcasters over the Eurovision global network.

Commenting on the renewal, European Athletics president Svein Arne Hansen said: “Athletics is a hugely popular sport and it is vitally important for its future that it continues to be showcased and promoted on the biggest platform of all, which is free-to-air television. We believe our long-standing and valued partnership with the EBU ensures that this will remain the case.”

Added EBU director of sport Stefan Kürten: “The EBU is delighted to renew this long-standing relationship with European Athletics, demonstrating our ongoing commitment to the sport and enabling us to continue to offer our unrivalled network of free-to-air broadcasters and partners the very best sporting action. This agreement utilises the full range of EBU services and will also see the EBU and European Athletics build on innovative solutions for a greater digital presence. We have seen our partnership develop and grow over the years and look forward to continuing this exciting relationship to bring athletics alive for the millions of fans worldwide.”


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