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 on: Today at 03:09:42 PM 
Started by magictrance - Last post by magictrance
Research from quality of experience (QoE) analytics provider Conviva has found that over the last year the audience for online video has seen ‘astronomical growth’ across films, episodic TV shows, live linear television and live sports.

The latest in the company’s quarterly measurement reports on the state of over-the-top (OTT) and the streaming video market, covering both the quantity and quality of streaming viewership, found that viewing hours of Internet-delivered video across mobile, connected TVs and desktop screens grew by 114% in the first quarter of 2018 compared with the same period last year, with the total viewing hours reaching nearly five billion. Viewers were flocking to internet streaming on a global basis, but North America experienced the largest increase in viewing hours, up 174% annually.

The report also revealed evidence of what Conviva calls the ‘appification’ of TV and found that app-based plays grew four times faster than browser-based viewing on personal computers. The number of viewing hours via apps grew 136% since last year. Looking at the devices on which these apps were to be found, Conviva found that Apple TV saw 709% growth in viewing hours over the first quarter of 2017, outpacing all other devices by almost two times. During the same period, while total viewing hours on Roku devices saw a rise of 87%, its overall share of total viewing hours dropped by 3%. Viewership on mobile devices also evolved in the first quarter of 2018, with viewing hours on Android growing two-and-a-half times faster than on iOS devices.

What seems a crucial driving factor for this growth revealed in the report was the increased quality of services. The Conviva report discovered that the biggest improvement seen in Q1 2018 over Q1 2017 was the drop in the number of videos failing to start, bringing the global percentage to 2.34%, less than half of what it was in Q1 2017. Viewers in Asia saw the most improvement in the area, while viewers in North America saw about the same rate of video start failures as last year. In terms of bit rate, a crucial determinant of picture quality on various viewing devices, this in Q1 2018 reached nearly four megabits per second on average across all devices, a 29% improvement over the same period last year.

 on: Today at 03:09:08 PM 
Started by magictrance - Last post by magictrance
Video ads on over-the-top (OTT) platforms are 67% more effective per exposure, according to a study conducted by MagnaGlobal, IPG Media Lab and Roku.

Roku 17 July 2017When it comes to driving purchase intent, the OTT ads (for the purpose of the study, those on Roku) performed better than those on broadcast and cable television. The report also found that consumers consider brands that run video ads on OTT to be twice as innovative as those that run ads on traditional linear TV alone.

In addition, consumers found the ads to be more memorable than those on linear TV, due in part to the reduced ad load of OTT.

“It’s clear that OTT offers advertisers distinct advantages over traditional TV,” said Kara Manatt, SVP, intelligence, solutions & strategy, Magna. “Given that OTT needs fewer exposures to generate the impact that linear TV provides at higher exposure levels, brands can run campaigns on OTT that are both more efficient and effective.”

To drive comparable brand lift, advertisers need ten linear TV exposures, seven Roku exposures or six and a half exposures on Roku and linear TV together, the study found.

“Consumers are shifting their TV time from linear to OTT, making it important for marketers to also shift their ad investments,” said Scott Rosenberg, Roku GM, Platform Business. “This study demonstrates that ads on Roku deliver not only incremental reach, but also higher ROI than linear TV ads.”

 on: Today at 03:08:23 PM 
Started by magictrance - Last post by magictrance

Spain’s Comisión Nacional de los Mercados y la Competencia (CNMC) has stated that LaLiga’s TV rights bid for the 2019-2022 seasons doesn’t comply with some market regulations.

laliga logo 26 apr 2018After analysing the draft that LaLiga hasn’t yet made public, the CNMC has cited several irregularities and asked the football association to make some changes prior to making a decision.

According to the CNMC, the description of each rights package is not sufficiently clear and needs to avoid any confusion among operators. Besides, the way the content blocks are made would allow a single player to control all the important broadcasting rights.

The CNMC has also stated that the time slots in which the games for the 2019/2020, 2020/2021 and 2021/2022 will be played are not specific.

“LaLiga will carefully analyse the recommendations made in the CNMC report, with the aim of complying with the Real Decreto-ley 5/2015 and the competition regulation when the definitive bidding conditions are published,” said LaLiga in a statement.

LaLiga intends to award the TV rights for the coming seasons during the coming months, aiming to invoice €1.3 billion per season, around 30% more than Telefónica paid in the last bid in 2016.

 on: Today at 03:07:53 PM 
Started by magictrance - Last post by magictrance

There has been a 74% increase in the average inflation-adjusted pay TV bill since 2000 in the US, according to Kagan S&P Global Market Intelligence.

kagan 26 April 2018It says that multichannel video affordability in the States has plummeted since the turn of the millennium, squeezing the penetration rate, particularly among the more economically vulnerable households.

The estimated nominal average monthly multichannel revenue per subscriber across the cable, satellite and telco platforms — viewed as a solid gauge for the average US monthly multichannel bill — rose at a 5.5% CAGR between 2000 and 2017.

For perspective on the impact of the contrasting trajectories between the average annual multichannel cost and household income on multichannel affordability, Kagan calculated US multichannel purchasing power based on 2017 inflation-adjusted annual multichannel average revenue per user, or ARPU, and average income figures.

It found that multichannel offerings have evolved a great deal since 2000, including a greater number of networks and advanced services such as video on demand, DVR services and improved user interfaces, with the vast majority of the packages delivered to subscribers digitally and in HD.

The calculation puts the sharp decline in affordability in perspective, dropping from a ten in 2000 to a six in 2017. Of note, however, the index fell each year but one — when it remained essentially unchanged — from 2000 through 2014, before reversing the trend in 2015 to log three straight years of improvement through 2017.

 on: Today at 03:07:33 PM 
Started by magictrance - Last post by magictrance
Almost immediately after Comcast formally made an offer to buy the company, UK pay-TV giant Sky has revoked its previously announced preference for the bid launched by Rupert Murdoch's 21st Century Fox in 2016.

Comcast announced that under the terms of its acquisition plan, Sky shareholders would be entitled to receive £12.50 in cash for each Sky share. In addition, Sky shareholders would also be entitled to receive any final dividend in respect of Sky's financial year ended 30 June 2018, up to an amount of 21.8 pence per Sky share, which is declared and paid prior to the effective date of transaction. This, it says, represents a 16% premium to the existing 21st Century Fox offer.

The Independent Committee of Sky said that not only did it welcome the announcement by Comcast of its firm intention to make a £12.50 per share pre-conditional cash offer but that it also welcomes the post-offer undertakings and commitments Comcast intends to give in relation to Sky's existing business including Sky News, adding that it believed these voluntary commitments should 'comprehensively' address the potential public interest concerns that have dogged the 21st Century Fox bid.

As a result, the Independent Committee said that it was withdrawing its recommendation of the offer announced by 21st Century Fox on 15 December 2016 and was now terminating the Co-operation Agreement entered into on the same date. A number of provisions in the previous co-operation agreement will cease to apply including the obligation on 21st Century Fox to pay a break fee of £200 million.

Sky's Independent Committee did though note that both offers were subject to pre-conditions and neither offer was currently capable of being put to shareholders. Until the relevant pre-conditions are satisfied, it added, it advised its shareholders to take no action.

 on: Today at 03:07:04 PM 
Started by magictrance - Last post by magictrance

Sports broadcast giant ESPN is claiming what it calls a milestone by being the first sports broadcaster to air a live sporting event in 4K in Latin America.

EPSn 26April2018The company hit lucky with Liverpool’s thrilling 5-2 win against AS Roma in the Champions League football semi-final first leg from Anfield as the initial offering for the Ultra HD live telecast, which was available on DIRECTV Channel 4000 in Argentina and Peru. ESPN will continue its coverage on 26 May with the Champions League Final live from Kiev, Ukraine.

Commented Guillermo Tabanera, senior vice president and general manager of ESPN Media Networks in Latin America: “We are proud to be the first to showcase a sporting event in 4K in the region. Our mission is to offer the best viewing experience for fans with the highest quality content on any available screen. Our inaugural 4K broadcast achieves that.”

 on: Today at 03:06:44 PM 
Started by magictrance - Last post by magictrance

Pre-school learning and entertainment app provider Hopster has announced the completion of new growth capital round led by existing strategic equity investor, Sony Pictures Television Networks (SPTN).

hopster 26Apr2018SPTN — whose own kids’ brands include POP, Tiny Pop, POP MAX and POP FUN — initially took a minority stake in Hopster in October 2016 and is supporting Hopster’s growth ambitions with additional equity investment along with existing investors VentureFounders and the Angel CoFund.

Founded in 2013 by Nick Walters, the Hopster app has now been installed over two million times across connected TV, mobile and tablets. The last 12 months have seen the company unveil its first original content, take home the award for Best Video Streaming App at the Kidscreen Awards and launch a major new distribution partnership with Amazon Prime Channels.

Hopster regards this latest capital injection as further demonstrating SPTN commitment to shaping the future of children’s entertainment and responding to changes in consumption habits and technology.

“We created Hopster because we saw technology as an opportunity to make screen-time a win-win for kids and parents,” said Hopster CEO and founder Nick Walters. “Over the years we’ve stayed faithful to our mission, to help kids learn through the content they love, and our latest investment from Sony Pictures Television Networks is proof that we’re on the right path. We will use our latest funding to keep doing what we pledged: provide a safe, ad-free and nurturing digital environment for pre-schoolers.”

Added Sony Pictures Television's Western Europe international networks division executive vice president, Kate Marsh: “We recognise digital is a crucial element to our business, particularly in the kids’ market where tablets are the choice of device for our audience. Investing in Hopster complements our growing kids’ portfolio.”

 on: Today at 03:06:21 PM 
Started by magictrance - Last post by magictrance

Artificial intelligence (AI) video personalisation and programming specialist IRIS.TV has announced the expansion of its advisory board.

“Our customers depend on IRIS.TV’s video personalisation platform to help navigate the complex world of omni-channel programming, while leveraging existing investments and assets,” said Field Garthwaite, CEO of IRIS.TV. “We are very pleased to welcome Lynda Clarizio, Frans Vermeulen and Rick Kleczkowski to the IRIS.TV team. Going forward, we’ll look to these respected thought leaders to provide input on new strategies, products and relationships that can better serve our rapidly growing global customer base.”

Hailing from the worlds of big data, advertising technology, media and multiplatform programming, IRIS.TV’s newest advisors include: Clarizio, who from 2013 through 2017, was the president of Nielsen US Media; Vermeulen, who was recently appointed as the COO of Tru Optik; and Kleczkowski, the head of client success at Hudson MX.

“The media industry is undergoing great change with dramatic implications for publishers and advertisers,” said Clarizio. “Meanwhile, data is more important than ever and IRIS.TV is helping data-driven media companies to deliver personalized experiences that not only drive engagement on O&O platforms but also keep audiences tuned in longer.”

 on: Today at 03:05:59 PM 
Started by magictrance - Last post by magictrance
When it wasn’t attempting to disrupt the UK TV market, US cable company Comcast beat the Street for its first-quarter earnings, surpassing revenue predictions thanks to a tailwind from its NBCUniversal division.

olympics 26 april 2018Comcast saw earnings of 62 cents per share compared with the 59 cents per share forecast by Thomson Reuters; while revenue came in at $22.791 billion (beating the $22.744 billion forecast by Thomson Reuters).

NBCUniversal, home of the NBC broadcast network, NBC News and CNBC, brought in $9.53 billion on the back of advertising gains during the 2018 Winter Olympics and the Super Bowl – a 21% year-over-year increase.

"NBCUniversal continues to grow at a faster pace than any of us originally imagined," CEO Brian Roberts said on the earnings call. "On the back of these incredible big events, NBC is on track to finish number one for the fifth consecutive year in demo and is number one in total viewers for the first time in 16 years."

Meanwhile, Comcast has formalised its $31 billion bid for British broadcaster Sky.

 on: Today at 03:05:30 PM 
Started by magictrance - Last post by magictrance

Auditsa has been selected by FOX Networks Group Latin America to analyse advertising campaigns in the Colombia, Mexican and Argentinean markets.

auditsa 26 apr 2018Starting 1 May 2018, the international auditing firm will start monitoring investments and performance of FOX advertising across the three Latin American pay-TV markets.

“One of the main goals of FOX Commercial Partnerships is to provide the best service to our advertisers. Adopting the best technology to provide the most agile and complete information within our media ecosystem is part of this goal,” said Juan Vallejo, EVP of commercial partnerships at FOX Networks Group Latin America.

“The analysis of the competition and the certification of campaigns are key tools for agencies and advertisers to evaluate and establish their investment strategy. FOX’s clients in Argentina, Colombia and Mexico will get verified information of their campaigns in less than 24 hours, which will make it easier to make decisions,” added Daniela Novick, VP of research at FOX Networks Group Latin America.

Headquartered in Mexico, Auditsa operates in most Spanish-speaking markets, including Latin America and Spain.

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